Lisa began asking questions about audience. She learned that the organization, pulusualuha, had opportunities to receive funding from foreign-owned companies operating in Japan (gaishikei kigyou). When considering support, these foreign-owned companies wanted to be able to share information internally in English. Feeling under pressure to at least have one webpage, the pulusualuha team had hastily put together an About page:
Over a period of several months, Lisa worked with Yoko to capture the essence of pulusualuha. The final result was a single page, but it contained multiple sections and the pulusualuha team decided to make navigation easier with an index.
"Two days ago, we did a workshop with a foreign-owned company. We got immediate feedback that the English page was rich in content and therefore it was very useful for explaining our organization within their company."
If you or someone you know would like to create content together to reach your target audience, contact Lisa directly here.